Rohner Socks

Rohner Advanced Socks is a symbol of Swiss quality, innovation and design in the world of footwear. We provided Rohner with consulting services in the areas of strategy, concepts and creation. Our restyling of the logo was a rather delicate operation, as it was essential to ensure that the new logo would continue to be recognised by the existing customer base.
Working together with Rohner, Exit Communication created a broad range of communication tools and products and succeeded in putting the brand back on the map again. The tools used ranged from a major outdoor campaign in the Swiss ski regions and new catalogues to point-of-sale materials and revolutionary new packaging.